The ROI of an Executive Forum Group

By June 9, 2021XLN

As organizations have grown in size and complexity—no matter their location, industry, or product lines—the need for exceptional leaders has also increased, and the necessary leadership competencies have changed.

In response, executive development has evolved from classroom-based methods to peer groups and forums.

Typically, executive peer groups and forums have a wide-range of senior leadership talent. Some are Senior Executives for companies with more than $10 million in revenue that manage teams of five or more, while other forum members work at firms with billions in revenues and manage hundreds of employees.

These groups generally meet once a month and are run by a professional facilitator who moderates discussions and keeps the group focused on leadership development needs including:

  • Strategic thinking methodology
  • Communication skills
  • Goal setting and accountability tactics
  • Collaboration skills

This new, nontraditional Executive Development process leverages experiential learning techniques and interactivity tactics. And ROI is often difficult to track. However, there are ways to measure it.

Watch the video to understand how one member views ROI. There are 5 other areas XLN members feel are important: Execution, Alignment, Collaboration, Retention and Succession.

1. Execution: how well an organization is able to execute on its strategic plan and achieve the desired goals it has set for itself.
2. Alignment: how well the business units within a company are able to work toward the same strategic goals, and maintain a line of sight among different leaders and business units.
3. Collaboration: how well the business units within a company are able to operate cohesively, and work together to solve problems and capitalize on opportunities.

4. Retention: how effectively an organization can retain key performers and what outcomes are a result of keeping such performers longer.
5. Succession: how prepared an organization is to carry the strategic plan several years into the future by determining if the company has ready replacements for key positions and bench strength.


One survey found that 49% of business leaders report a gap between their organization’s ability to articulate a strategy and their effectiveness in executing on those deliverables.
Learning to cooperatively create an organizational strategy and then learning how to move it towards execution is one way to see the tangible results of a leadership forum.


Establishing and supporting alignment among the executive team of an organization is critical to achieving success.
Executing effectively on strategy, as outlined above, hinges on senior leaders having a clear and concise understanding of direction and goals. A peer group helps you learn ways to build open lines of communication and foster the exchange of ideas and information among executives outside of your functional group and direct control.


A large body of research supports the positive influence that collaboration can have on business productivity and an organization’s performance. A  peer group helps you learn how to build and reinforce a culture of collaboration because it give you the opportunity in a non-critical environment to have and experience uninhibited dialogue among colleagues, how to the navigate conflict and learn conflict resolution skills. Real collaboration is about a virtually limitless exchange of ideas, and a peer group helps you to improve your ability to foster these exchanges.


Perhaps the most important measure of leadership development for an organization is how prepared they are in regards to retention and succession planning. A large body of research has determined that high performers in the workplace need the support network, experiences, and development opportunities to grow into tomorrow’s leaders. A leadership forum is invaluable for non-Fortune 500 companies because it gives senior executives access to this network. This is especially important when smaller companies do not have the internal resources or size to create similar types of internal forums on their own.



An executive forum provides leaders a place where they can develop their skills and ultimately grow their companies. They also provide a path for companies to retain their executives by providing opportunities for problem solving and professional growth so the senior executives don’t need to purse career growth outside the organization.

Ultimately forums help executives make more informed decisions as they develop all of the skills discussed above, and as they move to the top of their organization they produce better business results.


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